The writers that come up with this stuff live in the isolated world of bethel. When living in a like-minded hive of WT drones, disfellowshipping sounds fine.
But out in the real world where ordinary JWs have to work with and live around nonJWs, the disfellowshipping practice screams "cult!"
The situation described in this article would easily be surrounded by nonJW family members, neighbors, friends, acquaintances, and onlookers. Although WT can issue the command that nobody ask any questions about the judicial meeting and that nobody talk to the dfd, that certainly doesn't apply to all those nonJWs. And when the mother in this WT story recounts what has transpired and shows what the daughter wrote in the letter to any nonJW, what are they going to think? "What a bitch of a daughter in a stupid church. Poor mother."
I've talked to fellow students, coworkers, and my therapist about this JC and df practice. Of course they find it disgusting and lose any respect for JWs that they previously had. So the GB can keep ordering the sheeple to preach, but I know plenty of people that will never listen because they are aware of this unloving practice of this captive cult.